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Insights

Perspective, tips, and resources for moving health forward

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All Insights Health Systems Pharmacies Physician Practices Manufacturers Animal Health
AmerisourceBergen

Case studies: Maximize your brand's visibility

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AmerisourceBergen
July 2024

Pharmacies

Digital marketing for independent pharmacies: Getting started with Google Shopping

Jordan Cupo
Jordan Cupo
Good Neighbor Pharmacy
April 2023
woman using smartphone on yellow couch

Manufacturers

On-demand webinar: You’ve created a good patient support program, now make it great

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Xcenda
September 2022
Patient support services

Animal Health

Case study: Using the preventive care program to stay competitive with larger veterinary practices

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MWI Animal Health
August 2022
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Manufacturers

How to reach customers in the new world of work

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AmerisourceBergen
June 2022
GPOconnect

Manufacturers

How to reach customers in the new world of work

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AmerisourceBergen
June 2022
GPOconnect

Manufacturers

Webinar: How to reach customers and cut through the noise

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AmerisourceBergen
May 2022
pharma marketing promotional programs

Animal Health

How veterinary innovation benefits companion animal veterinary practices

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MWI Animal Health
May 2022
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How can independent pharmacies rank higher in Google search?

Jordan Cupo
Jordan Cupo
Good Neighbor Pharmacy
May 2022
An older male pharmacist educating a younger female pharmacist while holding up a pill bottle

Pharmacies

How to create a more community-driven pharmacy front end

Tanya Mericle 2017
Tanya Mericle; John Duffy
AmerisourceBergen
March 2022
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Pharmacies

Translating business diversification into dollar signs

Jeff Puetz
Jeff Puetz
Good Neighbor Pharmacy
August 2021
female pharmacist with elderly female patient

Pharmacies

Why your pharmacy's direct hospice business might not withstand PBM poaching

Mark Pilkington
Mark Pilkington, MS, RPh
AmerisourceBergen
April 2021
pharmacist female pulling product

Animal Health

Understanding branding as a companion veterinary practice owner

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MWI Animal Health
April 2021
Man on computer researching pet vaccinations

Pharmacies

Six tips for pharmacies administering the COVID-19 vaccine

Carla Frehn; Jason Montgomery
AmerisourceBergen
March 2021
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Manufacturers

Ebook: Virtual drug commercialization

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AmerisourceBergen
November 2020
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Patient support launch guide: novel therapies 

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Lash Group
September 2020
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Animal Health

Six ways landing pages differ from other website pages

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MWI Animal Health
September 2020
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Manufacturers

Manufacturer's Guide to Omnichannel Marketing

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AmerisourceBergen
September 2020
Manufacturer’s guide to omnichannel marketing

Case study: Gaining payer attention through digital innovation

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Xcenda
September 2020
businessman with laptop reviewing a dashboard

Pharmacies

Helping Patients Navigate Flu Season While Contending with COVID-19, Part 1

Adelina Ardelean
Adelina Ardelean
Good Neighbor Pharmacy
August 2020
A woman wearing a face mask reading a text message from her pharmacist on her phone

Animal Health

How veterinary practices can market to different generations of potential clients

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MWI Animal Health
August 2020
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Animal Health

Four tips for marketing to millennial pet parents

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MWI Animal Health
July 2020
Young woman petting dog

Physician Practices

The now normal, part 3: Proactive communications for practice success

John Dodd
Alana Vaughn; John Dodd 
ION Solutions
July 2020
Doctor talking to patient

Animal Health

Using technology to improve communication with pet parents

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Scott Harper
June 2020
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Physician Practices

Roundtable: The importance of marketing and communications for community practices

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AmerisourceBergen
June 2020
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Pharmacies

How to Engage with Elected Officials When You Can't Meet Face to Face

Beth Mitchell
Beth Mitchell
AmerisourceBergen
June 2020
A pharmacist hosts a virtual meeting with an elected official on her tablet

Animal Health

9 Ways to Help Manage Client Communication During Coronavirus

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Distinct Advantage Partner
June 2020
Nurses using phones to communicate with clients

Pharmacies

How to Make the Most of Your Pharmacy’s Marketing Budget

Sasha Juenemann
Sasha Juenemann
Good Neighbor Pharmacy
May 2020
A person reviewing a variety of colorful charts set out on a rustic table

Animal Health

Google Search Basics: Rules and Tools

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MWI Animal Health
March 2020
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Pharmacies

Advertising Effectiveness: Targeted Digital vs. Traditional Broadcast

Carla Frehn
AmerisourceBergen
September 2019
Infographic comparing targeted digital advertising to traditional broadcast advertising

Pharmacies

Three Easily Avoidable Mistakes Pharmacists Make When Communicating with Patients

Phyllis Houston
Phyllis Houston, MSOL
AmerisourceBergen
April 2019

Pharmacists can build stronger patient relationships, increase medication adherence and build lasting brand loyalty by initiating routine phone calls to share information. Done well, an automated outbound communication system can send messages on behalf of the pharmacist in a personal and authentic way.

Pharmacies

Convert from Search: Turn Online Traffic into Foot Traffic

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Carla Frehn
AmerisourceBergen
March 2019

Google is the first place people go when they want to find a pharmacy, so it’s absolutely vital to have a robust Google listing with up-to-date business , but having a great listing isn’t enough though. Learn what an independent pharmacy needs to do to ensure their business appears in the search results.