Patient support launch guide: novel therapies 

By Lash Group

The essential guide to launching patient support solutions for a novel therapy

The launch of a novel therapy can be both exciting and challenging. By following a phased approach, manufacturers can ensure their patient support program positions their therapy for success.

In this essential guide, you’ll get actionable insights from Lash Group experts, leveraging 30+ years of experiencing launching new programs to help you learn how to ensure patient support success as an innovator in a therapeutic area. You’ll learn: 

  • How to leverage a proven program launch framework and key considerations at each phase
  • The right resources to dedicate to your program launch
  • The factors that can impact your launch timeline
  • The questions to ask when selecting a patient support partner for your novel therapy

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