eBook: The evolution of the OTC market

By AmerisourceBergen

The manufacturer’s guide to capitalizing on shifts in the consumer healthcare products space

Just a few years ago, promotional programs for consumer products were an uncommon offering from a wholesaler. But now, distributors have become an essential source of market insights and customer connections, helping manufacturers reach consumers and raising the bar for what you should expect from a distribution partner.

In this guide, you’ll find:

  • The situation: An overview of the trends shaping the consumer healthcare products market
  • The solution: How distributors can help manufacturers meet the momentum of the market
  • The stats: Demographics and results that demonstrate the power of targeted marketing

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