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Manufacturer's Guide to Omnichannel Marketing

By AmerisourceBergen

How to reach the right audience with product messaging.
With the future of face-to-face field sales uncertain for a while, how can pharma ensure product messaging reaches the right healthcare audiences and, ultimately, patients — now and in the new era of healthcare delivery?
In this guide, you’ll find:
• do’s and don’ts for virtually engaging providers
• an overview of AmerisourceBergen’s targeted marketing programs
• case studies showing the programs in action


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