When supplementing your field reimbursement and access team benefits you most
By AmerisourceBergen
Four challenges a supplemental field team can help you manage
4-minute read
Your biopharma company’s reimbursement and access field team works with providers and their staff to help them understand how to identify and address reimbursement issues and help overcome barriers to therapy for patients.
But there are times when your field team may need an extra boost.
Maybe a new product or a new indication suddenly increases the need for field support. Or maybe you need ongoing backup to cover territory vacancies. The problem-solving skills and experience that you can quickly add with a supplemental field team – for the short or long term – gives you the flexibility to help achieve your goals.
But there are times when your field team may need an extra boost.
Maybe a new product or a new indication suddenly increases the need for field support. Or maybe you need ongoing backup to cover territory vacancies. The problem-solving skills and experience that you can quickly add with a supplemental field team – for the short or long term – gives you the flexibility to help achieve your goals.
Here are four ways a supplemental reimbursement and access team can help your biopharma company achieve market access success.
New product launch
There are many ways a supplemental field team can support the reimbursement challenges related to a new product launch. For example, it could focus on your new product on an ongoing basis, while your existing internal field team continues to focus on your existing product portfolio. Alternatively, a supplemental team can support your new product’s reimbursement process temporarily, while your internal field team integrates the new product into its portfolio. Or a supplemental team can support your existing portfolio while your internal team pivots to focus on your new product’s reimbursement process. A flexible supplemental team model can give you the support that best aligns with your specific launch strategy.New or expanded indication for an existing product
One of your existing products could obtain a new or expanded indication, which may increase the need for provider engagement and education. The additional headcount from an experienced supplemental field team can support your internal field team who may be overwhelmed by the increased provider engagement and education during the rollout of a new or expanded indication.Payer changes
If a new payer policy is implemented — particularly in your key market areas — providers and their staff may need help understanding the change. For example, changes in payer utilization management controls can drive a need for increased provider engagement and education to help providers navigate a new payer approval process. You can deploy a supplemental team to help your internal team manage that spike in demand for support and education.A need for general backup
If your internal field team regularly faces staffing and vacancy challenges, a supplemental team can help you stay responsive to providers. A supplemental team can complement your internal field team with experienced, full-time support, especially when it is seamlessly integrated with your access team.Team morale may also see a boost from this approach. Supplementing your internal team gives its members some breathing room. Consider it strategic workforce planning that addresses turnover without overburdening remaining team members and existing resources.
To learn more about how to boost the effectiveness of field reimbursement support with a supplemental team, get our case study.
