Post-launch checklist: What to look for in a commercialization partner
You’ve seen your new therapy through to its official launch, but the work doesn’t end there. Once in-market, product logistics and patient needs fluctuate in real-time, requiring a post-launch strategy that can pivot.
What should your commercialization partner be focused on post launch? Effective partners optimize programs and solutions as needed to remove access and adherence barriers and ensure products reach their full potential.
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