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Patient support launch guide: competitive markets

By AmerisourceBergen

Everything you need to know about utilizing patient support programs to launch your product in a competitive marketplace
Entering a competitive marketplace with a new therapy comes with mighty challenges—but manufacturers have proven, time and time again, that they can be successful. 

In this essential guide, you’ll get actionable insights from Lash Group experts, leveraging 30+ years of experiencing launching new programs. You’ll learn:
  • How to use a proven program launch framework
  • Best practices for building and implementing a patient-centric support program
  • Questions to ask when selecting a patient support partner for your new therapy