Patient Support Launch Guide: Competitive Markets

By Lash Group |

The manufacturer’s essential guide to launching patient services for therapies with high competition
Entering a competitive marketplace with a new therapy comes with mighty challenges—but manufacturers have proven, time and time again, that they can be successful. 

In this essential guide, you’ll get actionable insights from Lash Group experts, leveraging 30+ years of experiencing launching new programs. You’ll learn:

 

  • How to leverage a proven program launch framework
  • Key considerations for differentiating your new therapy in a competitive market
  • Best practices for building and implementing a patient-centric support program
  • Questions to ask when selecting a patient support partner for your new therapy 

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