Market Access Consulting and Communications
At the intersection of science, design, and client services lies the promise of your potential
From executing powerful product launches to implementing pull-through strategies along the product lifecycle, our market access experts translate evidence into campaigns that compel, inform, intrigue – and most importantly – drive results. From market-shaping and disease awareness efforts to conducting full POA meeting and training engagements, our unique collaboration between science, design, and client services generates innovative work that resonates with formulary decision makers.
Value Identification Process
Develop your product's most effective value story
All value propositions are not created equal. In today’s world of increasing evidentiary demands, transforming the product PI into a presentation doesn’t make it a compelling story. Our staff of clinicians, brand strategists, payer communicators, and creative experts use our proprietary Value Identification Process — a multi-step workflow informed through group discussion, clinical and market research, interactive workshops, key message development, and full visualization of a brand’s unique evidentiary and positioning assets. The result is a dynamic tool that showcases your concrete proof in support of value-based care.
Strategy, tools, and testing
Develop effective managed markets strategies. Design powerful creative tools. Train account managers to understand how payers think.
These are just a few ways we help clients identify, demonstrate, and communicate a product's clinical and economic value. Leverage the power of our advisory panels and gain insights into new or existing value propositions, barriers to reimbursement, threats from competitor products, and changing market dynamics.
Let's talk about meeting your specific needs:
- Payer value diagnostic
- Quality improvement programs
- Outcomes analyzers
- Training, including curriculum for payer account managers
- Payer market research
- Contract staff for payer account managers
- Managed markets creative campaigns
- Payer segmentation and strategy
- Value decks
- Market assessments
- Formulary tools (digital and print)
- Channel strategy
- POA workshops and themes
- Reimbursement and case manager toolkits
- Strategic planning sessions (wargaming and advisory boards)
Creative services
Create your next breakthrough campaign
Science that enlightens. Creativity that excites. At AmerisourceBergen, it’s what we do every day. From logo design and brand identity to extensive, multi-component campaigns, our creative team is ready to help you tell your best story.
Creative gallery
Impactful reports
Ensure reports are as visually appealing as they are educational and informative.
Interactive booth design
Create a positive visitor experience at conferences through vivid booth visuals.
Effective training materials
Set your team up for success with engaging educational training tools.
Winning web design
Develop a desirable digital user experience with informational website content and exceptional design.
Respected reimbursement tools
Communicate your innovative measures to facilitate patient access through creative awareness campaigns.
Powerful payer communications
Intrigue payers through persuasive data and strong visuals to tell your best value story.
Global market access consulting
Distinguish and deliver your brand’s total value proposition around the globe
When launching products outside the U.S., AmerisourceBergen provides deep understanding of the environment, competition, and considerations for market access across Europe and HTA countries. We can help you engage early with key decision-makers and provide timely advice on strategy and execution.
Maximize performance with an evidence-based learning strategy
Creating training and learning solution programs that help your team educate and communicate effectively can be a major undertaking. AmerisourceBergen simplifies the process. Training and learning solutions are tailored to fit the unique needs of each team so they exceed performance expectations by developing the knowledge, skills, and confidence to deliver effective messages.
Training and learning solutions
Prepare customer-facing teams to execute your unique market access strategy
Whether preparing for product launch, bringing your team up to speed on a new therapeutic area, or helping providers’ offices understand the reimbursement landscape, we can help. We apply more than two decades of experience transforming scientific evidence and market intelligence to design, develop, and implement customized training programs to meet your needs.
Training and learning solutions
Education Series
We have developed a unique series of eLearning courses designed for easy absorption and application in the field. Our Payer and Patient Challenges Education Series, HEOR Fundamentals Education Series, and the Buy and Bill eLearning module present information to customer-facing stakeholders to help achieve results, prove value, and uphold brand imperatives.
The Payer and Patient Challenges Education Series
- Commercial payer fundamentals
- Overview of biosimilars
- Buy and bill
- Medicare and Medicaid
- Specialty pharmacy
- Coding & claims
The HEOR Fundamentals Education Series
- Fundamentals of Health Economics and Outcomes Research (HEOR)
- Patient-Reported Outcomes (PROs)
- Economic modeling
- Observational studies
- Systematic Literature Reviews (SLR) and Network Meta-Analysis (NMA)
Buy and Bill eLearning module present
- Understand the product flow related to the physician-administered product acquisition model
- Understand the financial plan of this complex distribution and reimbursement system
- Receive valuable insights you need to stay informed and educated
