West Texas ranchers keeping herds healthy with ‘Fitbits for cows’

KCBD, Marcus Dorsey

Heat detector devices are starting to be used by more farmers in West Texas. Many call these ear tags and collars, “Fitbits” for cows. “Essentially just like our Apple watches or Fitbits, they just track the movements of the animal,” senior director of operations at Micro Technologies in Amarillo, Marcus Dorsey, said. “They can tell the difference of the intensity of the movement, so it’s whether they’re walking or running, and things of that kind.”

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