Telling Pharmacists' Stories in a Digital Age

Drug Topics |

Good Neighbor Pharmacy (GNP) made a dramatic shift from traditional broadcast advertising to digital marketing in January, 2019. The shift is part of a realignment of GNP’s solutions and services to meet changing customer needs.

“Independent pharmacies need four things,” said Brian Nightengale, GNP President and Senior Vice President of Community and Specialty Pharmacy at AmerisourceBergen. “They need stable, transparent reimbursement for their products and services. They need to be able to operate their business as efficiently as possible and maximize their performance on quality-based networks. They need to grow their core business of dispensing medicaitons, but they need to expand and diversify beyond that as well. Telling their story more effectively helps every one of those needs, including growing their current core book of business.”

For the full article, visit Drug Topics