Reducing Barriers to Great Patient Care and Supporting Product Success
Pharmaceutical Executive, Rich Tremonte |
Every day, manufacturers bring life-saving therapies to market. However, without strong relationships with providers, the commercial and clinical success of the product may be at risk. After all, if patients do not have access to or are not taking their therapy properly, its efficacy is irrelevant. Manufacturers rely on providers to ensure that patients are knowledgeable about their therapy, staying adherent to the medicine and working closely to address potential side effects.
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