You’ve seen your new therapy through to its official launch, but the work doesn’t end there. Once in-market, product logistics and patient needs fluctuate in real-time, requiring a post-launch strategy that can pivot.
What should your commercialization partner be focused on post launch? Effective partners optimize programs and solutions as needed to remove access and adherence barriers and ensure products reach their full potential.
Look for a partner who leads the way in these key post-launch areas:
1. Education and support for providers and patients
The right partner will offer: targeted marketing, education, and other engagement solutions to resolve concerns around reimbursement, coverage, and affordability; patient education on administration, side effect management, and adherence measures delivered by a qualified nurse.
2. An action plan for removing access barriers
The right partner will offer: strategies to enroll new patients into the patient support program, ongoing payer negotiations for formulary expansion, and ever-evolving hub services that keep pace with patient needs.
3. Ongoing global distribution excellence
The right partner will offer: distribution infrastructure and network innovation, frequent touchpoints to optimize channel strategy— accounting for current and projected inventory volumes, shipping troubleshooting, and demand forecasting/allocation expertise.
4. Real-time insights and analytics
The right partner will offer: analysis of uptake data and patient engagement metrics, measuring against key performance indicators and recommending real-time adjustments to improve the patient support and reimbursement strategies.
Even more to look for
More overarching factors matter, too, even before the post-launch phase. Look for these “big picture” characteristics in a commercialization partner:- They put patients first, always. This is table stakes. But just saying the words doesn’t mean it’s true. Look for tangible actions, like investing in personnel and technology that meaningfully improve the patient experience.
- They’re more than an aggregator of disparate services. Look for a partner with a truly integrated suite of commercialization solutions, instead of just someone who cobbles together disparate offerings.
- They’re constantly seeking solutions for today’s healthcare challenges. Healthcare today is fraught with complexity, so find someone who can prove that they’re always on the hunt for solutions that work in real life. Asking how they’ve managed previous challenges can help tease out their appetite for troubleshooting.
- They make actionable investments. Look for a partner willing to invest where gaps exist, from healthcare policy to technology.
- They combine global reach with local know-how. The best partner demonstrate international reach along with local expertise. Large brands with localized field teams bring that balance to life.
We know it’s not as simple as it looks
Connect with us today to learn more about how our product life cycle solutions are designed to deliver success.